About us

OUR STORY

The Journey Behind the Solution

We started with a simple goal: make ERP work better for service-driven businesses.

After years of implementing ERP solutions for complex industries like Engineer-to-Order manufacturing, we saw field service companies facing the same frustrations — disconnected systems, manual processes, and unpredictable costs.

Service Dynamics was built to change that.

Backed by decades of ERP experience, our team delivers fixed-fee implementations, field-focused tools, and ongoing support tailored to the way trades actually work. With Microsoft Dynamics 365 at the core, we help businesses streamline operations, gain visibility, and scale with confidence.

We’re not just consultants. We’re partners in helping you build smarter systems, stronger teams, and more sustainable growth.

OUR MISSION

Helping Field Service Businesses Scale Smarter

To become the Best-in-Class Microsoft Business Central ERP partner for small and mid-sized field service companies in North America — enabling them to modernize operations, simplify service delivery, and grow with confidence.

Our Mission

At the core of everything we do is a single purpose — to simplify field operations with powerful, purpose-built ERP.

Our Vision

Delivering field service businesses the tools they need to grow — without the complexity.

electrician working at a home
technician on the phone in the office
worker going through inventory

WHAT WE DO

We provide end-to-end ERP solutions tailored to the unique workflows of field service businesses.

Our offerings include:

Fixed-Fee ERP Implementations with predictable pricing

hvac technician

Managed ERP Services with ongoing support

Integration with Microsoft 365, Power BI, Power Platform, EDI, WMS, and CRM

service call

Cross-sell IT and cloud services through our ecosystem

service technician
field service team member at her desk
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years of industry experience

service technician in the field

WHO WE SERVE

Scaling Service Businesses with Smarter Tools

We work with field service companies across North America, from established operations to fast-growing teams, that are ready to modernize their systems and scale their service delivery.

Whether you’re an HVAC provider, an industrial equipment distributor, or a trade service business, we help organizations that are looking to:

OUR TEAM

Meet Our Team

rob jolliffe

Rob Jolliffe

President

Rob Jollife

Rob graduated from the University of Toronto with a Bachelor’s of Engineering in the early 90s. He has read “The Goal” at least 4 times, “Lean Thinking” at least 3 times, and has seen Star Wars more times than he can count (Han shot first!). He is an avid collector of music and, using “The Rolling Stone Top 500 Album List” as a guide, has managed to buy 490 of the 500 (the rest are out of print).
jenn claridge

Jenn Claridge

Vice President of Operations

Jenn Claridge

Jenn has almost 20 years of manufacturing experience, starting at Sabre in 2008. She has expertise in project management, supply chain, shipping, inventory management, production control, and material requirement planning. In her free time, she rescues cats on her country property and has found new homes for around 30 cats, five of which now live with her.

Krystal Duffield

Sales Executive

Krystal Duffield

Krystal graduated with honours from the University of Guelph with a Bachelor’s in Psychology in 2016. She’s got a real knack for working with people and is all about delivering the best customer experience ever! Krystal loves learning new things and has completed several A+ courses to keep her skills sharp. When she’s not busy making customers happy, you’ll find her painting or exploring the great outdoors – especially if there’s a waterfall to chase!
hillary craggs

Hillary Craggs

Business Central Analyst

Hillary Craggs

Hillary has had a lifelong love of learning, with a degree in Political Studies, Business Administration, and Human Resources Management. Her work experience has largely been focused on the service industry where she can find the most efficient ways to provide the highest level of service to customers. In her free time, Hillary enjoys soaking up the sun and hanging by the pool. When it's too cold outside for sunny activities, she can be found inside cuddled up with a good murder mystery and her cats Moe and Stu.